Praveen Dubey Permanent Address :290/174 B/2, New Mehdauri, Calvary Lines, Allahabad-211004, U.P.Local Address :Flat No. 255, Sarvahit Apartment,Sector-17,Pocket-A,Dwarka, New DelhiMobile: 8802286067, 9910396287E-mail: dubey_praveen22@rediffmail.com; dubey.praveen22@gmail.com

Senior Business Development Professional - Power/Energy/Infrastructure IndustryWith 20+ years of rich experience in delivering optimal results & business value in high-growth environments in the areas of Sales, Marketing, Business Development etc. in power/energy/infrastructure industry Profile Snapshot: Innate strengths in identifying and developing potential accounts and retaining their business asso-

ciation with augmented customer services. Proven capabilities in designing innovative marketing strategies to generate desired resonance across potential market segments

Good understanding of Brand Management, Market Research, sales & network management, and operational management. Demonstrated capabilities in effecting business process improvements and implement -ing cost rationalization measures to enhance operational efficiency

High caliber in creating, developing and executing innovative business plans and product strategies together with designing, consolidating and improving organizational processes to generate business for acceler-ated growth. Strong coordination and liaison skills with proven acumen to coordinate with related departments for strengthening market relationships using the knowledge of market trend, strengths, and weaknesses

Adept at mapping market dynamics to draw vital inputs to facilitate designing/realignment of mar-keting/sales strategies to combat competition and sustain leadership position. Demonstrated capabilities in en-hancing brand image, acceptability and positioning, resulting in increased sales and consistent growth in business opportunities

A systematic, organized, and dedicated team player with an analytical bent of mind determined to be a part of a growth-oriented organization. Excellent man-management, time management, and leadership skills

Two months Dealer & Market Development experience in Lagos, Nigeria.

Track record of handling channel partners & GOEM’s at Ghaziabad, Allahabad, Lucknow, Kanpur & Varanasi with Mahindra & Mahindra Ltd. and at entire North with Greaves Cotton Limited

Proven track record of increasing the annual business from Rs.4.5 crores to Rs.9.8 crores at Greaves Cotton Limited from North OEM’s.

Knowledge of various user Segments like: - Agriculture, Industrial, Construction, Agro-industrial, Power Generation etc.

Handled clients like Private Telecom Operators, BSNL, RDSO, Post & Telegraph, Health, Education, Leading Commercial Banks, and Contractor’s for Railways, State Govt Bodies, Small-scale industries, process industry etc.

Key Competencies

Strategic Sales/Marketing Management Product & Brand Development Customer Support Business Development Strategic Business Planning Regulatory Compliance Market & Competitor Analysis Client Relationship Management Dealer/Channel Management Key Account Management Cross Functional Coordination Analytical skills Team supervision & Management Key account management Commercial operations Budgeting and resource optimization Training and development

PROFESSIONAL EXPERIENCE AND ACCOMPLISGMENTSCOOPER CORPORATION PVT. LTD., NEW DELHI

Regional Sales Manager (North & East) : May 2011 to Till Date

Overall responsible for entire business operation of North & East India including Engine business with OEM and Genset market development of 7.5-250 KVA Diesel/LPG/CNG product lines in the region.

Accountable for planning, coordination, communication & making correspondence Designed and implemented sales and market development strategies contributing to business growth and success Built and nurtured business relationships within the market and other channels while developing excellent rapport

with the customers by providing excellent customer satisfaction Coordinated and responded to complex customer telecommunication requests, resulting in increase sales and cus -

tomer satisfaction Formulated plan for brand development & Product positioning in the assigned territories Assumed responsibility for planning and monitoring the execution of sales orders to ensure timely delivery of

sales orders Organized various training sessions for the team to enhance their performance Implemented competent strategies with a view to penetrate new accounts and expand existing ones, to meet pre-

determined business objectives Negotiating Contracts, maximizing customer satisfaction by providing pre/post technical assistance and ensuring

effective delivery management & post implementation support.

Key Achievements Credited for devising effective strategies for enhancing the sales, which resulted in improvement of sales

margin by 3% Played a pivotal role in improving the Project Sales Margin by 2% through good negotiation with vendors

for outsourced items Conducted ‘SWOT’ analysis and utilized findings for designing customized strategies to enhance customer

services

QUIPPO CONSTRUCTION EQUIPMENT LTD. , GurgaonSr. Manager Sales & Marketing : Feb 2010 to May 2011

Assist GM-Sales & Marketing to formulate and implement strategic and tactical sales and marketing plans; oversee all necessary activities to fulfill strategic objectives.

Identify and approach potential new clients, convert enquiries from potential clients to sales. Develop relationships with existing clients and maximize revenue potential. Develop existing marketing activities to ensure awareness of the company among all target groups. Provide timely and reliable management information. Suggest viable target clients and industries, sourcing relevant data as necessary. Approach potential clients through various channels, including cold calling and direct mail campaigns. Use knowledge of the local markets and industry to promote introductions and sales. Participate in events that promote the awareness of the company and its credentials. Arrange and lead new business meetings, delivering sales presentation in a polished, professional manner. Be familiar with the range of services offered by the equipment division and understand how to identify

client requirements that can be met by these services. Adopt a consultative approach in working with clients to establish requirements and propose solutions, Work with operations teams to cost and develop proposals for large, complex Projects. Oversee prompt production of day-to-day quotes for regular clients Work with the General Manager & operations team to transition the responsibility for day to day quoting

over to the operations team. Maintain awareness of the company among existing prospects through periodic follow-up calls. Advertising and PR Negotiate pricing. Oversee day-to-day maintenance of the QCEL client database, ensuring that new leads are added in a timely

manner and integrity of data is maintained through regular cleaning Ensure that colleagues at all levels are following client & prospect tracking systems. Review existing data collection systems, suggest and implement improvements. Collate data on clients, enquiries, conversions and website activity. Present monthly report to the General Manager, analyzing past performance and proposing future activities

and direction

GREAVES COTTON LIMITED: Area Sales Manager : Feb 2006 to Jan 2010

Responsible for Retails, Institutional & Tenders sales operations. Sales & market development of 15-500 KVA diesel product lines in the region. Develop & implement programs for new products & key product lines in the region. Market share & AOP achievement in the assigned states. Network Buildup/ Channel Development (Search, Selection & Appointment & hand holding of

Dealers/GOEM’s). Recruitment & training of manpower at channel partners. Capability building of the channel partners on selling skills, communications skills, presentation skills,

market intelligence, quality and production through training & continuous inputs. Coordination & technical sales support for OEM branches in the region. Customer relationship management programs for in-fold & OOF customers. Developing & Maintaining PR with the various governments departments & institutional customers. Competitor mapping & analysis in term of sales, manpower, network, product etc. System implementation at the channel partners as per the company requirement, to ensure smooth and

efficient operation. Preparation & Up gradation of the sales tool kit for the channel partners like techo-commercial comparison

with competitor products, write-up on USP of our products etc. Organizing various marketing activities like presentation to the prospective customers, Market surveys, Road

Shows, Product Demonstration, Seminars, Customer meet etc. Handling seven states of Northern Region for Power Generation & Prime Mover solutions. Looking after

marketing as well as after sales service. Handling defence, private, govt. & Institutional business directly as well as thru’ OEA’s.

MAHINDRA & MAHINDRA LIMITED: Deputy Sales Manager – Engine Application Business: Aug’2004 to Feb’2006

Promoted Engine/Genset sales at Eastern & Central U.P. Recruited GOEM and Sales Dealers for the growth of Engine & Genset Sales. Monitored the performances of Dealers and their Executives to achieve the sales targets. To provide valuable inputs for procuring orders. Providing strategic inputs for the sales growth of particular area & successfully handled a chain of 10 dealers

in U.P. region. Co-ordinate with various concerned depts. For creation of orders at each & every stage. Keeping high level of communication with all existing dealers/institutions & other potential customers for

new orders. Planned specific strategies for the specific areas to promote Sales. Visited the Retail Market regularly to keep pace with the current market trends.

BHASKAR POWER PROJECTS LIMITED: Sales Executive: Jan’2001 to July 2004

Promoted Sales of the Kirloskar powered Gensets powering from 15 KVA to 600 KVA in Allahabad, Sonebhadra, Mirzapur, Jaunpur, Bhadohi, Pratapgarh and Varanasi.

Achievements: Awarded as the Star Sales Person for the year 2003-04.

BHARAT DIESEL SALES & SERVICE:Sales cum Service Engineer: April 1996 to Dec’ 2000

Responsible for Troubleshooting of all Models of Cummins Diesel Engines in Genset, Construction, Locomotive and Firefighting Applications.

Marketed the Products of Valvoline Cummins Limited (mainly Industrial Lubricants) to various Industries. Liaised with CDS&S regarding supply of the Spare Parts. Prepared the monthly reports & gave timely feedback to the CDS&S. Updated the Departmental Manual for CDS&S Audit.

PROFESSIONAL TRAININGS

1 year Implant training for troubleshooting of all models of Cummins Diesel Engines at CDS&S, Pune in 1998 1 week training for Parts Merchandiser at CDS&S, in 1999 In house training at Greaves Cotton Limited, New Delhi on

Time Management Personality Development

Team Management Cash is King Effective Sales Management and Presentation Skills

EDUCATION

Diploma in Mechanical Engineering: Production Engineering; I.E.R.T., Allahabad; 1994; 74%Intermediate : Anglo Bengali Inter College, Allahabad; 1991; 53.6%High School : Anglo Bengali Inter College, Allahabad; 1989; 51.83%

PERSONAL PARTICULARS

Date of birth: 22nd Sept 1974Languages known: English, HindiHave done 1 year certificate course in Data Preparation & Computer Software from National Institute of Professional Studies (Affiliated to Government of India, Ministry of Labor DGET)Marital Status: MarriedPassport No.: G9202805 VALID UPTO 2018